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Insights That Drive
Better Decisions

Acquisition trends, market intelligence and performance marketing insights designed to help gaming brands grow smarter.

U M Acquisition Markets Retargeting Growth Data & Insights Partnerships

Latest Analysis

Industry Trends

2026 Acquisition Trends Report

Key trends shaping player acquisition and performance marketing in 2026.

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Retargeting

The Retargeting Opportunity

Why retargeting remains one of the highest ROI strategies for gaming brands.

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Partnerships

Partnering for Long-Term Growth

How strategic partnerships unlock new audiences and accelerate growth.

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Latest Articles

Affiliate Tracking and Postbacks

What operators and affiliates should check before scaling CPA, hybrid or RevShare traffic.

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CPA, Hybrid or RevShare

How operators and affiliates should compare casino affiliate commission models, risk and player value.

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Casino Player Acquisition

What operators need to review before scaling affiliate traffic, paid media or new GEOs.

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Google and Meta Retargeting

How operators can recover more value from affiliate traffic through structured retargeting.

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Meta Advertising After Andromeda

How AI-led Meta delivery is changing affiliate marketing, media buying and performance acquisition.

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Building First-Party Audiences That Convert

Why audience assets are your most valuable acquisition channel.

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Creative Testing Frameworks

How to test, learn and scale creative that delivers results.

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Data-Driven Decisions That Scale

Using data to make smarter decisions and scale with confidence.

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